The framework that recognizes purchasing as a form of political and ethical action, where every transaction either perpetuates or resists systemic injustice.
Sor Juana lived in a colonial system built on exploitation and injustice, yet she navigated it with intentionality and principle. This concept applies her understanding of structural inequality to contemporary consumption: each purchase is a political act with moral weight. When we buy from exploitative supply chains, we fund injustice; when we deliberately support fair-trade, worker-owned, or marginalized artisans, we enact economic justice. This isn't about individual purity but about using available choice as a tool for systemic accountability. Sor Juana's writings on power and knowledge reveal how systems perpetuate themselves through unexamined habits. Ethical consumption disrupts these patterns by making choices visible and intentional. By treating purchasing decisions as opportunities for justice—not convenience—we align consumption with values. Economic choice becomes a practice of resistance and solidarity with those harmed by extractive systems.
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