Periagoge
Concept

Data as the new oil examined

When your data is treated as commodity—tracked, sold, analyzed—you're not the customer, you're the product being refined and sold to advertisers. Understanding this relationship matters because it explains why supposedly free services work so hard to extract your attention and information.

Laozi
Helpful guides
Laozi
Technology & Attention
Peri
Questions about Data as the new oil examined?

Peri can explain this concept, give practical examples, help you decide whether it applies to your situation, or recommend a journey if appropriate.

Ready to work on Data as the new oil examined?

Explore related journeys or tell Peri what you're working through.