Periagoge
Concept
1 min read

Naming What Cannot Be Named

The limitation of metrics and measurement in capturing true climate and ecological health, and designing technology to remain aware of what lies beyond quantification.

Laozi
Why It Matters

The opening line of Tao Te Ching: the Tao that can be named is not the eternal Tao. We cannot measure the full health of an ecosystem through carbon metrics alone; we cannot quantify the suffering prevented by climate action; we cannot predict how changed systems will behave. Modern technology obsesses with measurement: what gets measured gets managed, yet this creates blind spots where the unnamed thrives. A company maximizing shareholder value while destroying community health demonstrates how optimizing measured variables can destroy unmeasured ones. In climate technology, this appears as metrics gaming: improving reported emissions while ignoring supply chain impacts, celebrating renewable capacity while ignoring grid stability, applauding efficiency while ignoring resilience. The sage remains aware of the gap between map and territory, name and reality. This doesn't mean rejecting measurement but holding it lightly, knowing metrics are fingers pointing at the moon, not the moon itself. Wise technology design includes guardrails for measured variables while monitoring broader health through qualitative, lived experience. By acknowledging what cannot be named, we avoid the trap of optimizing ourselves into catastrophe through misplaced precision.

Helpful guides
Laozi
Technology & Attention
Peri
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