McLuhan saw that the medium through which a message travels shapes us as much as the content itself—a phone call is not just words, but a demand for presence that email does not make. Understanding this changes how you choose which tool to use, because the tool will remake you even as you use it.
Peri can explain this concept, give practical examples, help you decide whether it applies to your situation, or recommend a journey if appropriate.
Explore related journeys or tell Peri what you're working through.