Mental accounting is how we psychologically compartmentalize money—treating $20 found in a coat pocket as guilt-free spending while agonizing over $20 from salary, even though it's economically identical. Understanding this quirk reveals that our financial decisions aren't driven by logic but by narratives we construct, which means you can redesign those narratives to align your behavior with your actual values.
Peri can explain this concept, give practical examples, help you decide whether it applies to your situation, or recommend a journey if appropriate.
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