How do I coordinate a product launch without feeling overwhelmed?

You build the product well, but coordinating a launch overwhelms you, and that is a normal split. Building is deep focus on one thing. Coordinating is shallow attention across many things at once, and switching to that mode feels like chaos when you are wired to go deep. The overwhelm comes from treating a launch as one giant task instead of a sequence of small, owned pieces. It is not one thing. It is many small things that need to happen in order, most of which other people can carry if they know what and when. Your job is the order and the handoffs, not doing it all. Write the launch as a simple list of who does what by when. That is it to start. Seeing it laid out turns a cloud of worry into a set of steps you can actually track. You already know how to build hard things. A launch is just a different kind of build, made of coordination instead of code.