How do I keep caring about my craft when it's all about keywords?

You write for algorithms as much as for people now, and you can feel the craft you actually care about getting flattened into keywords and formulas. That is a real grief for anyone who got into this to make something good. Watching work you love get squeezed into a shape a machine prefers wears on the soul, and it is fair to name that. Here is a way to hold it. The keyword game is part of the job, the price of getting your work seen at all, but it does not have to be the whole of what you do or who you are. You can meet the requirements and still smuggle real craft inside them: a sentence that actually sings, a piece that genuinely helps someone, a standard you hold even when no algorithm rewards it. The machine sets a floor. It does not have to set your ceiling. And keep something for the craft itself, apart from the metrics. Write something now and then that is only for you or for people, not for the feed. That keeps the part of you that loves the work alive while the job pays the bills. One step: in your next assigned piece, pick one thing to do with real care beyond what the keywords demand. Small acts of craft, repeated, are how you stay a writer and not just a keyword machine.