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How do I stop avoiding prospecting until my pipeline dries up?

You hate it, so you put it off, and then the empty pipeline forces a panic that makes you hate it more. That loop is the real problem, not the prospecting itself. You have taught yourself that reaching out is painful, and pain is easy to avoid until the day it becomes unavoidable. Break the loop by shrinking the task. You do not have to love prospecting. You only have to do a little of it before you need it. A small amount every day is far lighter than a desperate scramble every few months. The dread comes from the size of the mountain, so stop building mountains. Tomorrow, do just fifteen minutes while the pipeline is still full. Reach out to three people, no more. Doing it calmly, before the fear arrives, is what breaks the pattern. Repeat it enough and the panic that used to run your calendar loses its grip.

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