How do I stop chasing deals that feel good but won't close?

You have gotten good at reading leads, and that is no small thing. The trap left is a human one: some deals feel good, and that warm feeling talks over the quiet facts telling you it will never close. You are not bad at judging. You are just letting hope outvote evidence. A good feeling about a deal is data, but it is weak data. It often says more about the pleasant conversation than about whether the person will buy. The signs that a deal is dead are usually there early. You already see them. The work is trusting them over the flattery of a nice call. Before you pour more time into a deal you like, write down the three hard facts: budget, real need, and who decides. If those are missing, name it plainly, out loud if you have to. Let the checklist speak when your gut wants to flatter you.