How do I stop writing for the algorithm instead of people?

You can make almost anything rank. That is real skill. And now you are tired, because somewhere along the way the writing started serving the machine more than the person reading it. That weariness is not burnout. It is your sense of purpose asking for its place back. Here is the quiet turn: the machine is slowly learning to reward what the human already wanted, which is honest, useful, well-made writing. The gap between writing for the algorithm and writing for the reader is closing. Your instinct to serve the person is not naive. It is where things are heading. So let yourself write one piece the way you know it should be written, for the reader first. Keep what you know about ranking, but put the human back at the center. You may find it performs just fine, and you will remember why you started doing this at all.