How do I turn followers and likes into actual sales?

You post consistently now, and the followers and likes are coming. But they are not turning into customers, and that gap is quietly frustrating, because the numbers look like success while the business does not feel it. You are not imagining the problem. Attention and results are two different things, and the bridge between them is its own skill. Likes are the beginning of a relationship, not the end. People follow because you interest them; they buy when you have earned their trust and made the next step easy and clear. If your content never invites anyone toward that step, the audience just stays an audience. The missing piece is usually a clear path from watching to acting. One step: pick one offer and make one clear, honest invitation to your followers to take it, with an obvious next move. Track what happens. Turning attention into business is a thing you learn by trying deliberately, not by posting harder.