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How do I use AI in pricing without resisting or blindly trusting it?

AI and machine learning are entering pricing and modeling, and you notice yourself swinging between two poles, either refusing them or trusting them without question. Both are ways of not doing the harder middle work, which is to understand them well enough to judge each one on its merits. Resisting means missing tools that could genuinely improve your work. Trusting blindly means handing your judgment to something you do not understand, which in your field can be costly. The steady path is in between, use the tools, but keep checking them, testing them against what you know, and staying the one accountable for the result. Take one model you are tempted to just trust and dig into it, how it decides, where it could be wrong, what it assumes. Verify before you rely. Your value was never in doing the math by hand. It is in the judgment that decides whether the answer can be trusted, and that judgment is exactly what neither extreme uses.

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