Should I trust AI to draft my press releases and content?

You either lean on it or distrust it, and neither is a real plan. The tool is not a colleague to believe in or doubt. It is a fast drafter with no sense of the room, and once you see it that way, the decision gets simpler. Let it do what it is good at: first drafts, rough versions, getting past the blank page, churning out options. Keep your hands firmly on what it cannot feel: the tone, the timing, the political weight of a word, the way a message lands on a real audience with real history. A press release is not just information; it is judgment about how something will be received. That judgment is yours, not the tool's. So use it to start, never to finish. On your next piece, let it draft, then rewrite the opening and closing yourself, because that is where tone lives and where the machine is weakest. Draft with the tool, decide with your own ear.