Why is my sales revenue so inconsistent?

Revenue is growing, which means something you are doing works. The frustration is that you cannot tell which something, so the good months feel like luck and the slow ones feel like a mystery. That uncertainty is exhausting, and it is the real problem, not the numbers themselves. Inconsistency almost always comes from not tracking where your sales actually begin. When you do not know which activities lead to which deals, you cannot repeat what works or cut what does not. The fix is not working harder. It is watching your own process closely enough to see the pattern. Start with one simple record: for the next month, write down where each new customer came from and what you did to close them. By the end you will start seeing which levers move revenue and which just keep you busy. You cannot steady what you cannot see.