Platforms like Facebook build detailed profiles about you from data brokers, pixel tracking, and inferences drawn from other users' behavior—profiles that exist even if you don't have an account, updated constantly without your knowledge. These shadow profiles are particularly dangerous because you have no direct way to see, correct, or delete the information they contain.
Shadow profiles are hidden records that platforms and data brokers build about you using information gathered from third parties, even when you have never directly signed up for or interacted with their services.
AI-powered aggregation engines can stitch together contact lists, location pings, and behavioral signals to build detailed shadow profiles, making it critical to understand how this data is collected and what AI tools can do to surface and suppress it.
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