Periagoge
Scenario

When business partners avoid facing retail store failure together

My business partner and I launched our retail store eighteen months ago and we've been consistently missing our sales targets while our overhead keeps climbing, but we keep telling each other and our families that we just need to give it more time. We're both putting in twelve-hour days and burning through our savings but neither of us wants to be the one to say what we're both thinking about whether this is actually viable.

More people experience this than they realize.

What we've seen

Two people are collaboratively maintaining a fiction about their failing business rather than confronting the reality that requires shared decision-making.

Your guide for this
Aurelius
Aurelius works with people navigating exactly this kind of situation.
Ideas that help explain it
Worth thinking about

“Where Are You with Consumer — Retail Operations?”

Peri

Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.

If this sounds familiar, the Library can help you find the bigger picture.