My business partner and I launched our retail store eighteen months ago and we've been consistently missing our sales targets while our overhead keeps climbing, but we keep telling each other and our families that we just need to give it more time. We're both putting in twelve-hour days and burning through our savings but neither of us wants to be the one to say what we're both thinking about whether this is actually viable.
More people experience this than they realize.
You and your partner keep telling each other the business is fine when you both know it's failing.
“Where Are You with Consumer — Retail Operations?”
If this sounds familiar, the Library can help you find the bigger picture.