My business partner wants us to expand into three new product categories because our current margins are getting squeezed by Amazon, and I think we should double down on what's working and optimize our existing supply chain, and we've been having the same circular argument for six weeks while our competitors are actually moving.
More people experience this than they realize.
Partners are paralyzed by fundamentally different risk tolerances when facing competitive threats, avoiding the deeper conversation about their respective fears.
“Where Are You with E-commerce & Digital Retail?”
Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.
If this sounds familiar, the Library can help you find the bigger picture.