LibraryScenariosWhen e-commerce partners disagree on growth strategy during market pressure
Scenario

When e-commerce partners disagree on growth strategy during market pressure

My business partner wants us to expand into three new product categories because our current margins are getting squeezed by Amazon, and I think we should double down on what's working and optimize our existing supply chain, and we've been having the same circular argument for six weeks while our competitors are actually moving.

Aurelius
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The coach is replying

More people experience this than they realize.

What we've seen

You and your partner keep having the same argument about growing versus focusing while competitors pull ahead.

Ideas that help explain it
Worth thinking about

“Where Are You with E-commerce & Digital Retail?”

If this sounds familiar, the Library can help you find the bigger picture.