My co-founder and I are both conflict-avoidant people who started a company together and now we're facing our first major strategic disagreement about direction. We've been dancing around it for weeks with increasingly elaborate ways of not having the conversation and I can feel us both getting resentful about the other person not bringing it up.
More people experience this than they realize.
You and your co-founder both hate conflict, so the hard talk your company needs never happens.
“Where Are You with Consumer — Personal Services & Wellness?”
If this sounds familiar, the Library can help you find the bigger picture.