My co-founder and I have been advising farms on water conservation practices, but we fundamentally disagree about whether to work with industrial operations that want to greenwash versus focusing only on smaller farms genuinely committed to sustainable transition. We've been avoiding this conversation for months because every client decision becomes a proxy battle for this deeper disagreement about strategy and values.
More people experience this than they realize.
Two partners are using tactical business decisions to avoid confronting a fundamental misalignment in their vision and values.
“Where Are You with Agriculture — Environmental Consulting & Sustainability?”
Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.
If this sounds familiar, the Library can help you find the bigger picture.