My co-founder and I have been advising farms on water conservation practices, but we fundamentally disagree about whether to work with industrial operations that want to greenwash versus focusing only on smaller farms genuinely committed to sustainable transition. We've been avoiding this conversation for months because every client decision becomes a proxy battle for this deeper disagreement about strategy and values.
More people experience this than they realize.
You and your partner disagree about who to work with, and every client decision has become a stand-in for the fight you keep avoiding.
“Where Are You with Agriculture — Environmental Consulting & Sustainability?”
If this sounds familiar, the Library can help you find the bigger picture.