My research partner and I have been co-PIs on this Alzheimer's drug trial for eighteen months and our preliminary data looks terrible but we keep finding reasons to extend enrollment and adjust protocols instead of admitting this compound isn't working. We're burning through our grant money and I think we're both too invested in being right to face what the data is telling us.
More people experience this than they realize.
You and your research partner can't admit your study is failing because you're both too invested in being right.
“Where Are You with Science — Biotech & Pharmaceutical R&D?”
If this sounds familiar, the Library can help you find the bigger picture.