Our agency team has been taking on influencer clients for two years and we're all getting cynical about the work - we spend our days helping people sell stuff they don't care about to audiences who trust them. Everyone jokes about it but I can tell we're all questioning whether this is what we want to be doing, and as the founder I feel responsible for leading us into work that's making everyone feel hollow.
More people experience this than they realize.
A group is collectively experiencing moral fatigue from work that pays well but conflicts with their values, and no one wants to be the first to acknowledge the cost of continuing.
“Where Are You with Creator Economy & Digital Products?”
Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.
If this sounds familiar, the Library can help you find the bigger picture.