Our agency team has been taking on influencer clients for two years and we're all getting cynical about the work - we spend our days helping people sell stuff they don't care about to audiences who trust them. Everyone jokes about it but I can tell we're all questioning whether this is what we want to be doing, and as the founder I feel responsible for leading us into work that's making everyone feel hollow.
More people experience this than they realize.
Your team's work pays well but feels empty, and no one wants to say it out loud.
“Where Are You with Creator Economy & Digital Products?”
If this sounds familiar, the Library can help you find the bigger picture.