LibraryScenariosWhen your team optimizes for the wrong audience
Scenario

When your team optimizes for the wrong audience

Our design team presents work that looks polished but doesn't solve the actual problem and when stakeholders push back we get defensive instead of curious and I think we've started designing for internal approval rather than user value.

Aurelius
Online
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More people experience this than they realize.

What we've seen

Your team has started caring more about looking good internally than actually helping users.

Ideas that help explain it
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