LibraryScenariosWhen farm teams resist new technology adoption and generational conflicts emerge
Scenario

When farm teams resist new technology adoption and generational conflicts emerge

Our farm crew has been pushing back on the new precision agriculture technology we invested in and there's this tension where the older workers think we're trying to replace their knowledge with computers while the younger ones are frustrated that we're not implementing it fast enough. I'm caught in the middle trying to manage both the technology rollout and the crew dynamics and honestly I don't think any of us are communicating well about what this change actually means for how we work.

Aurelius
Online
The coach is replying

More people experience this than they realize.

What we've seen

You are stuck between older and younger workers fighting over new technology, and no one is talking honestly.

Ideas that help explain it
Worth thinking about

“Where Are You with Agriculture — Farming & Crop Production?”

If this sounds familiar, the Library can help you find the bigger picture.