Our leadership team says we want to be data-driven but when the data conflicts with what someone already believes, we find ways to dismiss it or question the methodology. We've done this three times in six months and everyone sees it happening but we keep pretending we're being objective and rigorous.
More people experience this than they realize.
Your team says it follows the data but quietly ignores it whenever it doesn't like the answer.
“Where Are You with Marketing?”
If this sounds familiar, the Library can help you find the bigger picture.