Our marketing team has this pattern where we get excited about new channels and campaigns but we never actually kill anything so we're spread across like fifteen different initiatives and nobody wants to be the one to say their project isn't working. We all know we're doing too much mediocre work instead of fewer things well but every planning meeting ends with us just adding more to the pile.
More people experience this than they realize.
A team is collectively avoiding the difficult work of choosing what to stop doing.
“Where Are You with Marketing?”
Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.
If this sounds familiar, the Library can help you find the bigger picture.