Our marketing team has this pattern where we get excited about new channels and campaigns but we never actually kill anything so we're spread across like fifteen different initiatives and nobody wants to be the one to say their project isn't working. We all know we're doing too much mediocre work instead of fewer things well but every planning meeting ends with us just adding more to the pile.
More people experience this than they realize.
Your team keeps piling on new projects and won't admit any of them should be dropped.
“Where Are You with Marketing?”
If this sounds familiar, the Library can help you find the bigger picture.