LibraryScenariosWhen your team keeps building the wrong things
Scenario

When your team keeps building the wrong things

Our product team has been shipping features that nobody uses for six months and when we talk about it in retrospectives everyone points to data and user research but I think we all know we're building what's interesting to us rather than what actually matters.

Aurelius
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More people experience this than they realize.

What we've seen

Your team keeps building what interests you instead of what people actually need, and everyone quietly knows it.

Ideas that help explain it
Worth thinking about

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If this sounds familiar, the Library can help you find the bigger picture.