Our product team keeps pushing for features that sound innovative but tank our conversion rates, and the data team keeps showing them why it's not working, and I'm caught between them as the operations lead watching our customers actually leave while we argue about user experience philosophy versus hard metrics.
More people experience this than they realize.
Cross-functional teams are stuck in competing worldviews about what drives customer behavior, creating paralysis while business metrics deteriorate.
“Where Are You with E-commerce & Digital Retail?”
Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.
If this sounds familiar, the Library can help you find the bigger picture.