Our startup has been 'almost profitable' for eight months and my business partner keeps moving the goalposts on what that means while I'm starting to wonder if we're just afraid to admit we need to pivot or shut down.
More people experience this than they realize.
You and your partner keep saying "almost there" to avoid admitting the business may be failing.
“Where Are You with Sales?”
If this sounds familiar, the Library can help you find the bigger picture.