The other environmental consultants in our professional group and I meet quarterly to discuss industry trends, but we've been dancing around the fact that several large agricultural clients are using our sustainability recommendations primarily for marketing purposes rather than genuine environmental improvement. We all see it happening but nobody wants to be the one to call out that we might be enabling greenwashing.
More people experience this than they realize.
A group of professionals is collectively avoiding acknowledgment of how their work might be contributing to a problem they originally set out to solve.
“Where Are You with Agriculture — Environmental Consulting & Sustainability?”
Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.
If this sounds familiar, the Library can help you find the bigger picture.