LibraryScenariosHow to navigate competition within a hospitality peer group
Scenario

How to navigate competition within a hospitality peer group

The other small hotel owners in our area and I have been meeting monthly to discuss tourism challenges but we've never actually addressed the elephant in the room about how the two boutique properties are clearly targeting the same guest demographic while the rest of us watch occupancy rates suffer. We keep having these polite conversations about marketing when we should be talking about whether we're cannibalizing each other.

Aurelius
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The coach is replying

More people experience this than they realize.

What we've seen

Your group keeps making small talk instead of admitting you're stealing each other's customers.

Ideas that help explain it
Worth thinking about

“Where Are You with Consumer — Hotel, Hospitality & Events?”

If this sounds familiar, the Library can help you find the bigger picture.