LibraryScenariosWhen marketing partners recreate the dynamics they tried to escape
Scenario

When marketing partners recreate the dynamics they tried to escape

The three of us launched our marketing consultancy because we were tired of agency politics but now we're recreating the exact same dynamics around client work and business development and none of us wants to be the 'business person' while the others do the 'creative work'. We're six months in and already having weird conversations about who's pulling their weight and I can feel us starting to resent each other in ways that feel familiar and disappointing.

Aurelius
Online
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More people experience this than they realize.

What we've seen

You left the office politics behind, only to watch the same resentments creep into your own company.

Ideas that help explain it
Worth thinking about

“Where Are You with Marketing?”

If this sounds familiar, the Library can help you find the bigger picture.