Periagoge
Scenario

When marketing partners recreate the dynamics they tried to escape

The three of us launched our marketing consultancy because we were tired of agency politics but now we're recreating the exact same dynamics around client work and business development and none of us wants to be the 'business person' while the others do the 'creative work'. We're six months in and already having weird conversations about who's pulling their weight and I can feel us starting to resent each other in ways that feel familiar and disappointing.

More people experience this than they realize.

What we've seen

A founding team is unconsciously reproducing the problematic patterns they sought to leave behind.

Your guide for this
Aurelius
Aurelius works with people navigating exactly this kind of situation.
Ideas that help explain it
Worth thinking about

“Where Are You with Marketing?”

Peri

Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.

If this sounds familiar, the Library can help you find the bigger picture.