LibraryScenariosWhy UX principles conflict with business priorities
Scenario

Why UX principles conflict with business priorities

Everyone talks about user-centered design but every decision actually gets made based on what will increase quarterly revenue.

Aurelius
Online
The coach is replying

More people experience this than they realize.

What we've seen

Everyone praises putting users first, but every real decision comes down to money.

Ideas that help explain it
Worth thinking about

“Where Are You with Media — Graphic Design & UX Design (Studio)?”

If this sounds familiar, the Library can help you find the bigger picture.