LibraryScenariosHow to report negative results when commercial interests are involved
Scenario

How to report negative results when commercial interests are involved

I am analyzing data that shows our new medical device performs worse than the current standard, but the company has already invested fifty million dollars in development.

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More people experience this than they realize.

What we've seen

Your data shows the product doesn't work, but the company already sank millions into it.

Ideas that help explain it
Worth thinking about

“Where Are You with Healthcare — Biomedical & Clinical Research?”

If this sounds familiar, the Library can help you find the bigger picture.