LibraryScenariosWhy data-driven design can feel dehumanizing
Scenario

Why data-driven design can feel dehumanizing

I am the lead designer and our new PM wants to A/B test every single interface decision and I feel like I am being reduced to moving pixels around.

Aurelius
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More people experience this than they realize.

What we've seen

Your design instincts are being swapped out for endless testing, and it feels like busywork.

Ideas that help explain it
Worth thinking about

“Where Are You with Technology — SaaS & Software Business?”

If this sounds familiar, the Library can help you find the bigger picture.