LibraryScenariosWhen your successful algorithm prioritizes profit over customer value
Scenario

When your successful algorithm prioritizes profit over customer value

I built a recommendation engine that works really well but it's making our customers buy more of the products with the highest margins and I wonder if that's ethical.

Aurelius
Online
The coach is replying

More people experience this than they realize.

What we've seen

Your tech works great, but it might be nudging people in ways that aren't right.

Ideas that help explain it
Worth thinking about

“Where Are You with Analytics?”

If this sounds familiar, the Library can help you find the bigger picture.