LibraryScenariosWhy Technical Expertise Can Hurt Customer Trust
Scenario

Why Technical Expertise Can Hurt Customer Trust

I can diagnose any engine problem by sound alone but I cannot explain it to customers without them thinking I am trying to rip them off.

Aurelius
Online
The coach is replying

More people experience this than they realize.

What we've seen

You know exactly what is wrong, but customers assume you are trying to cheat them.

Ideas that help explain it
Worth thinking about

“Where Are You with Trades — Automotive & Vehicle Repair?”

If this sounds familiar, the Library can help you find the bigger picture.