LibraryScenariosWhen user data reveals your product serves unexpected audiences
Scenario

When user data reveals your product serves unexpected audiences

I can see in our data that our product is mainly used by a demographic we never intended to target and I don't know if I should tell the product team.

Aurelius
Online
The coach is replying

More people experience this than they realize.

What we've seen

You've found something in the data that could upset everyone's assumptions, and you're not sure whether to speak up.

Ideas that help explain it
Worth thinking about

“Where Are You with Analytics?”

If this sounds familiar, the Library can help you find the bigger picture.