I have been creating personas for our marketing but I just realized I have never actually talked to a real customer and everything is based on assumptions.
More people experience this than they realize.
You are building strategies on fictional foundations rather than customer reality.
“Where Are You with Marketing?”
Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.
If this sounds familiar, the Library can help you find the bigger picture.