LibraryScenariosHow constant algorithm changes can erode your professional identity
Scenario

How constant algorithm changes can erode your professional identity

I have been doing SEO for e-commerce sites for eight years and Google updates keep making my expertise worthless and I do not know what I am good at anymore.

Aurelius
Online
The coach is replying

More people experience this than they realize.

What we've seen

Every Google update wipes out your expertise, and you no longer know what you're good at.

Ideas that help explain it
Worth thinking about

“Where Are You with E-commerce & Digital Retail?”

If this sounds familiar, the Library can help you find the bigger picture.