LibraryScenariosWhen platform changes undermine your core competencies
Scenario

When platform changes undermine your core competencies

I have been running Facebook ads for two years and iOS 14 destroyed our tracking so I cannot prove ROI anymore and my job feels pointless.

Aurelius
Online
The coach is replying

More people experience this than they realize.

What we've seen

You can't prove your work matters anymore, and the job feels pointless.

Ideas that help explain it
Worth thinking about

“Where Are You with Marketing?”

If this sounds familiar, the Library can help you find the bigger picture.