LibraryScenariosWhen marketing promises exceed product capabilities
Scenario

When marketing promises exceed product capabilities

I have been telling our customers that our product does things it cannot actually do and three of them called me directly this week to complain.

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The coach is replying

More people experience this than they realize.

What we've seen

You've been overselling what the product can do, and now customers are calling to complain.

Ideas that help explain it
Worth thinking about

“Where Are You with Marketing?”

If this sounds familiar, the Library can help you find the bigger picture.