I haven't raised my prices in three years because I'm afraid of losing customers but my costs keep going up and I'm barely breaking even.
More people experience this than they realize.
Risk aversion in pricing creates a gradual erosion of viability that feels safer but proves more dangerous than market testing.
“Where Are You with Trades — Carpentry & Woodworking?”
Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.
If this sounds familiar, the Library can help you find the bigger picture.