Periagoge
Scenario

How to handle requests for deceptive pricing presentation

I keep getting asked to make our pricing page less transparent because our competitors charge more but that feels like we are trying to trick people.

More people experience this than they realize.

What we've seen

You are being asked to optimize for confusion rather than clarity.

Your guide for this
Aurelius
Aurelius works with people navigating exactly this kind of situation.
Ideas that help explain it
Worth thinking about

“Where Are You with Marketing?”

Peri

Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.

If this sounds familiar, the Library can help you find the bigger picture.