LibraryScenariosHow to navigate the gap between consumer perception and agricultural reality
Scenario

How to navigate the gap between consumer perception and agricultural reality

I know the organic certification for my farm is mostly marketing but my customers believe it means something important and I feel like I am lying to them.

Aurelius
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The coach is replying

More people experience this than they realize.

What we've seen

You feel like you're lying to customers who believe in a label you know is mostly just marketing.

Ideas that help explain it
Worth thinking about

“Where Are You with Agriculture — Animal Science & Veterinary?”

If this sounds familiar, the Library can help you find the bigger picture.