I ran a cohort analysis that shows our customer lifetime value has been declining for eighteen months but revenue is still growing and I feel like I'm missing something obvious.
More people experience this than they realize.
You are seeing through metrics that reassure others to find patterns that should worry everyone.
“Where Are You with Analytics?”
Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.
If this sounds familiar, the Library can help you find the bigger picture.