LibraryScenariosWhen clients change direction at the last minute
Scenario

When clients change direction at the last minute

I spent three months building a campaign that my client loved until their new CMO killed it in the final week and now I have to present something completely different that I know is worse.

Aurelius
Online
The coach is replying

More people experience this than they realize.

What we've seen

You have to pitch work you know is worse after your best idea got killed at the last minute.

Ideas that help explain it
Worth thinking about

“Where Are You with Marketing?”

If this sounds familiar, the Library can help you find the bigger picture.