I spent three months building this perfect attribution model and now the marketing team is questioning every number I produce because one campaign they love shows negative ROI.
More people experience this than they realize.
Your analytical rigor is colliding with others' emotional investment in their work, forcing you to navigate truth-telling in a political environment.
“Where Are You with Revenue Operations?”
Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.
If this sounds familiar, the Library can help you find the bigger picture.