LibraryScenariosWhen market forces work against values you want to support
Scenario

When market forces work against values you want to support

I started raising heritage breed pigs because I believe in biodiversity but I can barely give the meat away because people want cheap and familiar.

Aurelius
Online
The coach is replying

More people experience this than they realize.

What we've seen

You're raising rare pigs for good reasons but people only want cheap and familiar.

Ideas that help explain it
Worth thinking about

“Where Are You with Agriculture — Forestry & Natural Resources?”

If this sounds familiar, the Library can help you find the bigger picture.