LibraryScenariosHow to handle medical discoveries your company won't develop
Scenario

How to handle medical discoveries your company won't develop

I work in pharmaceutical research and we shelved a drug that works better than our current bestseller because the patent situation is less profitable even though it would help more patients.

Aurelius
Online
The coach is replying

More people experience this than they realize.

What we've seen

Your company buried a better drug because a worse one makes more money.

Ideas that help explain it
Worth thinking about

“Where Are You with Science — Physical & Social Sciences?”

If this sounds familiar, the Library can help you find the bigger picture.