LibraryScenariosWhen profitability data conflicts with customer satisfaction goals
Scenario

When profitability data conflicts with customer satisfaction goals

My analysis keeps showing that our most profitable customers are also our most complained-about accounts and no one wants to discuss what that means.

Aurelius
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More people experience this than they realize.

What we've seen

Your best-paying customers are also your most miserable ones, and no one wants to talk about it.

Ideas that help explain it
Worth thinking about

“Where Are You with Analytics?”

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